Trade Marketing Lead

Job title: Trade Marketing Lead

• Hiring Manager: Zachary Zheng
• Location Shanghai
• 80% Remote working and 20% of travel expected
• Job type: Full time

About the job

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.

In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

Our Team:

Brief introduction of the department, team, purpose, and missions (including KPIs). Highlight what is unique to your team.

ORIGINAL

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

1. Lead channel strategy landing by brand. 1) brand trade marketing by channel implementation 2) customer marketing while cross-functionally work with commercial/marketing to outperform market in the industry.

• Lead to build all channel Strategy and GTM knowhow
• Lead to build portfolio and price strategy working with commercial director, lead RGM to improve mix
• Drive brand by channel implementation and building block based on key business drivers
• Based on commercial target, lead to set KPIs, plan promotions/activations, prepare negotiating materials, track status of negotiation and evaluate to find learnings to adapt to next actions based on strategies.
• Lead to provide required assets to commercial team while working with brand team
• Manage Trade BI budget which can be firmly linked with ATL investment to maximize effectiveness and efficiency
• Track KPIs, share key success factors with commercial and marketing team to improve our performance

• Establish better way of working in Trade marketing to improve performance continuously
• Set Objectives, Plan, Execute, Track/Review, Adapt key learnings to next actions

2. Build required capabilities in the team to realize sustainable growth in long-term via trainings, new recruitments, routine meetings and team expansion plan.

• Support EC 3.0 model building (with knowhow of B2C, B2B, OTC and social commerce)
• Support Retail establishment, Pharmacy GTM, MT KA JBP, and O2O new capability building
• Elevate team capability with size expansion and support business ambition (2025 120M, 2029 300M) . Install his/her expertise to the team to realize more effective and efficient promotions while building stronger team including new recruitments, capability building and organization plan
• Embedded with brand plan activation and drive ROI improvement with cross team collaboration
• Provide channel insights, custom level opportunity or new emerging channel dynamic to help China CHC with additional business growth opportunities

About you

Bachelors Degree is required At least 10 years of commercial or trade marketing experience in the spirits industry, 5 years experiences as a manager Solid Commercial acumen and financial sense Strong strategic thinking and analytical skills Leadership and management skill to lead team to perform Self-driven and be accountable, results oriented, with a flexible and positive "can do" approach to challenges and difficulties Team player with excellent interpersonal skills Fluent in English and Chinese, both verbal and written.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!